Press Release

ROFIN has relaunched its website

Hamburg/Germany, 18. September 2009: The ROFIN laser company is online with a new Internet web site. The web pages, which have been completely revised with regards to content, technical features and graphics, combine a high amount of informational content with particularly user-friendly navigation.

Contemporary, user-friendly and extremely informative – this is ROFIN’s new Internet web site. The focus of the comprehensive technical, contentrelated and graphical relaunch was above all the improvement of user guidance. Through new, easily understandable navigation, the visitors to are now guided more quickly and in a more targeted manner to the information they request.

The web site’s “intuitive” navigation offers the users a clear overview of the various informational offerings upon the web site. Through clear menu prompts and numerous teasers, the user obtains the requested information in an uncomplicated and direct manner. Thanks to this “navigation by the shortest route”, the user not only reaches the information about a certain product group as quickly as possible, but can then receive information about an application area that is relevant to him in order to be led directly from there to the suitable products.

Even the layout of the new web site is tailored to the user’s needs. Thus, the individual pages have been rejuvenated with more images than before while the texts have been kept more concise and thus more user-friendly. In addition, the user has the option of selecting and contacting the correct contact person via a contact box.

Based upon the same concept, the subsidiaries’ countryspecific web sites will also be modified after the relaunch.

The conception and realisation of the new Internet web site were carried out by the Hamburg advertising agency Schmidt-Ohm + Partner.

With over 31,000 systems installed, the ROFIN Group today is among the global technological and market leaders for lasers and laser-based system solutions in industrial metal processing. Whether it’s cutting, welding, marking or surface treatment: more than 1,750 qualified employees at approx. 35 locations around the globe ensure that ROFIN will play a decisive role in the design of the laser technology of tomorrow.